The Basic Attention Token is an Ethereum-based token that can be used to obtain a variety of advertising and attention-based services on the [Brave platform](https://brave.com/cry136), a new Blockchain-based digital advertising system. User attention is privately monitored in the [Brave browser](https://brave.com/cry136) and publishers are rewarded accordingly with BATs. Users also get a share of BATs for participating. **Team** * **Brendan Eich** - Founder: Co-founded Mozilla &Firefox, created JavaScript * **Brian Bondy** - Co-Founder: Khan academy, Evernote, Mozilla * **Yan Zhu** - Security & Privacy Engineering: EFF Fellow, Yahoo, Tor project, Privacy Badger * **Scott Locklin** - BAT Smart Contracts & Economics: Co-founded Kerf Software, machine learning * **Bradley Richter** - Brand & Interaction Design: EFI/Fiery, Co-creator: eBeam & Luidia * **Catherine Corre** - Communications: AOL, Netscape * **Brian Brown** - Go-to-market: Co-founded Joyent, Deputy Editor WSJ The BAT ICO managed to hit their funding cap of 156,250 ETH within a record breaking 24 seconds. Only 2222 investors held BAT as of 5/6/17. 184 unique addresses took part and to raise the approximate $36,000,000, with some participants paying transaction fees well over $1000 in one case up to $6,000. The largest single investment was 20,000 ETH which at the time was worth around $4.7m.